In this enlightening presentation, Tracy shares invaluable insights garnered from over a decade of experience in the field of Intellectual Property. From common pitfalls to proactive strategies, Tracy reveals the keys to safeguarding businesses through effective IP management. Moreover, Tracy sheds light on the often-overlooked intersection of AI and Copyright, addressing the emerging challenges and opportunities in this rapidly evolving landscape. Attendees will leave equipped with practical tools to protect their business assets and innovate with confidence in the digital age.

Tracy J Hoffman, is a dynamic professional from Sweden with rich experiences spanning over two decades and a diverse background. Tracy embarked on an entrepreneurial journey four years ago, establishing her own business. As a coach, expert, and business advisor, Tracy specializes in empowering small businesses. Her areas of expertise include trademark registration, identifying and protecting intellectual property assets, and pioneering new business models.

With a solid foundation built over 13 years at the National Intellectual Property Office, Tracy brings unparalleled insights into the realm of Intellectual Property rights. Additionally, her decade-long tenure as chairman of a trade union advocating for workplace harmony underscores her commitment to fostering effective leadership and collaboration.

Moreover, Tracy's six years of international experience working with Training Programmes in Intellectual Property for Least Developed Countries have honed her understanding of diverse cultural landscapes. This global perspective uniquely positions Tracy to navigate cultural differences in leadership and harness the power of intellectual property for business success.

Currently, Tracy is expanding her horizons by forging national and international partnerships focused on nurturing businesses in East Africa. By extending her services to small businesses and facilitating partnerships, Tracy is dedicated to catalyzing entrepreneurial growth and innovation.

Learn More About Tracy: https://tracyjhoffman.podia.com